What is PCI
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PCI Story

 

The PCI is officially founded on January 2020 within the framework of the International Council for Film, Television and Audiovisual Communication (ICFT).

 

Located at UNESCO HQ’s in Paris, France, ICFT was founded by UNESCO in 1957. It has been functioning as an advisory and executive agency to UNESCO, as well as a link between UNESCO and the international civil society on all matters related to film, television, and new media by ‌providing ‌consultancy, ‌ professionals, talents, technical ‌support, and media education.

 

ICFT reinforces international exchange and cooperation in the audiovisual field and provides strategic direction, policy guidance, and expert support for international, regional, national, and local development. ICFT, within its mandate, encourages high standard moving image creations, protects people’s rights, and values their potential in moving image for social development and culture of peace.

 

The PCI is also served as an operational branch of the ICFT for young people.

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What is PCI

 

The Platform for Creativity & Innovation (PCI), using moving image as a springboard, aims to:

 

  • Stimulate people’s creative and innovative potential in culture and art;
  • Explore the connection of culture and art to different social issues to support the UNESCO 2005 Convention on the protection and promotion of the diversity of cultural expressions and the UN Sustainable Development Goals (SDGs).
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Mission

 

  • Exploring the endless possibility of moving image and allowing moving image-based creatures to be understood and appreciated;
  • Enabling and supporting social innovation and sustainable development through culture and art by communication, exchange, cooperation, and practice;
  • Inspiring and empowering young people who are inheritors and safe-guarder of history, as well as forerunners and promoters of social innovation and development.
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Vision

 

  • Inspiring creativity and innovation in cultural and artistic sectors;
  • Creating a cultural and artistic environment where creative and innovative thinking and practice are encouraged to make a better world.