The PCI is officially founded on January 2020 within the framework of the International Council for Film, Television and Audiovisual Communication (ICFT).
Located at UNESCO HQ’s in Paris, France, ICFT was founded by UNESCO in 1957. It has been functioning as an advisory and executive agency to UNESCO, as well as a link between UNESCO and the international civil society on all matters related to film, television, and new media by providing consultancy, professionals, talents, technical support, and media education.
ICFT reinforces international exchange and cooperation in the audiovisual field and provides strategic direction, policy guidance, and expert support for international, regional, national, and local development. ICFT, within its mandate, encourages high standard moving image creations, protects people’s rights, and values their potential in moving image for social development and culture of peace.
The PCI is also served as an operational branch of the ICFT for young people.
The Platform for Creativity & Innovation (PCI), using moving image as a springboard, aims to: