UNESCO recognizes the role of creativity and innovation to solve the problems affecting the economic, social and sustainable development of nations. UNESCO recognizes young people’s energy and leadership and prioritizes its work with and for youth across all its programs.
In 2020, the Platform for Creativity & Innovation (PCI) was established under the auspices of the International Council for Film, Television and Audiovisual Communication (CICT-ICFT) to UNESCO as a youth branch to promote the value of creativity and innovation and to inspire young people.
Located at UNESCO Headquarters in Paris, France, CICT-ICFT was founded at the 10th session of UNESCO’s General Conference in 1956. It has been functioning as an advisory and executive agency to UNESCO and as a link between UNESCO and the international civil society on all matters related to film, television, and new media by providing advice, expertise and technical support.
Drawing on the rich experience amassed by CICT-ICFT through various international cultural projects since its establishment in 1956, PCI aims to extend its support beyond the audiovisual fields and into a diverse range of cultural and creative sectors.
The Platform for Creativity & Innovation (PCI) is an international cultural and artistic space for research, training, inspiration, communication, cooperation and promotion which dedicates not only to promoting the aesthetic value in culture and art, but also to highlighting the contribution of culture and art in all aspects of economic, social and sustainable development.
Fostering a dynamic cultural and creative ecosystem that generates positive social, economic, and environmental impacts, thereby contributing to sustainable development and a brighter future for all.