What is PCI
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UNESCO recognizes the role of creativity and innovation to solve the problems affecting the economic, social and sustainable development of nations. UNESCO recognizes young people’s energy and leadership and prioritizes its work with and for youth across all its programs.


In 2020, the Platform for Creativity & Innovation (PCI) was established under the auspices of the International Council for Film, Television and Audiovisual Communication (CICT-ICFT) to UNESCO as a youth branch to promote the value of creativity and innovation and to inspire young people.


Located at UNESCO Headquarters in Paris, France, CICT-ICFT was founded at the 10th session of UNESCO’s General Conference in 1956. It has been functioning as an advisory and executive agency to UNESCO and as a link between UNESCO and the international civil society on all matters related to film, television, and new media by providing advice, expertise and technical support.


Drawing on the rich experience amassed by CICT-ICFT through various international cultural projects since its establishment in 1956, PCI aims to extend its support beyond the audiovisual fields and into a diverse range of cultural and creative sectors.

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What is PCI


The Platform for Creativity & Innovation (PCI) is an international cultural and artistic space for research, training, inspiration, communication, cooperation and promotion which dedicates not only to promoting the aesthetic value in culture and art, but also to highlighting the contribution of culture and art in all aspects of economic, social and sustainable development.


Our Mission


  • Training: Offering comprehensive and specialized training programs that aim to develop the knowledge, skills, and creativity of young people in the cultural and creative industries, preparing them for successful careers or enabling them to use their transformative skills in other fields.
  • Cultural engineering: Providing creative and effective strategies and solutions for a wide range of cultural aspects, such as safeguarding and promoting cultural heritage, improving cultural image and brand value, promoting cultural and exchange and cooperation, and enhancing tourist attractions, among others.
  • Programs and initiatives: Launching various creative programs and initiatives, such as interdisciplinary practices, celebration events for International Days, and more, that encourage creative expression to address a wide range of human development and global challenges.
  • International cooperation: Developing international cooperation through cultural activities such as joint events, exchange programs, education opportunities, and other collaborative efforts, to support cultural diversity, intercultural dialogue, mutual understanding, and a culture of peace, which align with UNESCO’s values.
Our Strengths

Our strengths


  • We provide creative and effective initiatives, along with customized strategies and activities tailored to meet the specific needs of each case.
  • We have solid experience in cultural and creative sectors with the ability to work with a wide range of stakeholders, including international organizations, governmental agencies, cultural institutions, NGOs, and private actors.
  • We work with a team of highly qualified experts who possess international experience, as well as an extensive network of international partners and service providers.
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Our Vision


Fostering a dynamic cultural and creative ecosystem that generates positive social, economic, and environmental impacts, thereby contributing to sustainable development and a brighter future for all.