The PCI, officially founded on January 29, 2020, is an operational branch of the International Council for Film, Television and Audiovisual Communication (ICFT).
Located at UNESCO HQ’s in Paris, France, ICFT was founded by UNESCO in 1957. It has been functioning as advisory and executive agency to UNESCO, as well as a link between UNESCO and the international civil society on all matters related to film, television and new media by providing consultancy, professionals, talents, technical support and media education.
ICFT reinforces international exchange and cooperation in the audiovisual field, and provides strategic direction, policy guidance and expert support for international, regional, national and local development.
ICFT, within its mandate, encourages high standard moving image creations, protects young people’s rights and values their potential in moving image for social development and culture of peace.
The PCI is an international Platform for Creativity and Innovation based on moving image.
It contributes to:
Has as a uniquely powerful ubiquity within human culture. From the invention of stroboscopic disk in 1832 to the digital era, moving image has become an important vehicle for culture, education, leisure, information and communication. As an essential part of the Cultural and Creative Industries, moving image becomes not only an increasingly important role in the growth of GDP but also a non-neglected driver of social innovation and development, from aesthetics to technologies (ICFs), from product and service innovation to sustainable development, and from intercultural dialogue to a culture of peace.
Are the most dynamic and creative group of our society. They are both the inheritors and safe-guarder of history, and forerunners and promoters of social innovation and development. They have got the potential and the capacity to make change happen for the world. UNESCO also recognizes young people’s energy and leadership, and prioritizes its work with and for youth across all its programs to encourage them to be fully engaged in social development and to find solutions to the issues that they are facing in the world today.