What is PCI
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UNESCO recognizes the role of creativity and innovation to solve the problems affecting the economic, social and sustainable development of nations. UNESCO recognizes young people’s energy and leadership and prioritizes its work with and for youth across all its programs.


In 2020, the Platform for Creativity & Innovation (PCI) was launched within the framework of the International Council for Film, Television and Audiovisual Communication (CICT-ICFT) to UNESCO as a youth branch to promote the value of creativity and innovation and inspire young people.


Located at UNESCO Headquarters in Paris, France, CICT-ICFT was founded in the 10th session of UNESCO’s General Conference in 1956. It has been functioning as an advisory and executive agency to UNESCO, as well as a link between UNESCO and the international civil society on all matters related to film, television, and new media by providing consultancy, professionals and technical support.


CICT-ICFT reinforces international exchange and cooperation in the audiovisual field and provides strategic direction, policy guidance, and expert support for international, regional, national, and local development. CICT-ICFT, within its mandate, encourages high standard moving image creations, protects people’s rights, and values their potential in moving image for social development and culture of peace.

wip welcome

What is PCI


Using moving image as a facilitator and taking creativity and innovation as catalysts, the Platform for Creativity & Innovation (PCI) is an international cultural and artistic space for research, training, inspiration, communication, cooperation and promotion which dedicates not only to promoting the aesthetic value in culture and art, but also to highlighting the contribution of culture and art in all aspects of economic, social and sustainable development.

Our Strengths

Our Strengths


Our Expertise

  • Advising on culture and art development strategies.
  • Creating cultural and artistic projects and events.
  • Enhancing international impact and visibility.
  • Facilitating international exchange.

Our Advantages

  • Creative and innovative initiatives and solutions.
  • Tailor-made strategies and activities according to the specific needs of different cases.
  • Solid experience in cultural and creative sectors with international organizations, local authorities, institutions and private actors.
  • High-level experts from international environment.
  • A vast international network of partners and service providers.
SDGs fv

Our Mission


  • Stimulating the potential of creativity and innovation in culture and art, from cultural and artistic expressions to solutions to address human development and global challenges;
  • Inspiring and empowering young people who are inheritors and safe-guarders of history, as well as forerunners and promoters of new progress;
  • Promoting creativity and innovation as multifaceted resources that can contribute to heritage safeguarding and sustainable tourism.
  • Raising awareness of the important role of creativity and innovation in cultural diversity, intercultural dialogue, mutual understanding and culture of peace which are in accord with UNESCO’s values;
  • Fostering the contribution of creativity and innovation in creative economy and social innovation to support the UN Sustainable Development Goals (SDGs).
wip holding earth

Our Vision


Creating a cultural and artistic environment where creative and innovative thinking and practice are encouraged and promoted to make a better future.