The PCI is officially founded in January 2020 within the framework of the International Council for Film, Television and Audiovisual Communication (ICFT) as a branch for young people, which is in line with UNESCO’s priorities.
Located at UNESCO Headquarters in Paris, France, ICFT was founded in the 10th session of UNESCO ‘s General Conference in 1956. It has been functioning as an advisory and executive agency to UNESCO, as well as a link between UNESCO and the international civil society on all matters related to film, television, and new media by providing consultancy, professionals and technical support.
ICFT reinforces international exchange and cooperation in the audiovisual field and provides strategic direction, policy guidance, and expert support for international, regional, national, and local development. ICFT, within its mandate, encourages high standard moving image creations, protects people’s rights, and values their potential in moving image for social development and culture of peace.
The Platform for Creativity & Innovation (PCI), using moving image as a springboard, aims to: