Creativity and innovation, at both the individual and group levels, have become the true wealth of nations in the 21st century. UNESCO recognizes the role of creativity and innovation to solve the problems affecting the economic, social and sustainable development of nations. According to « UNESCO report on culture and sustainable development », cultural and creative industries are among the most dynamic sectors in the world economy, and have become part of economic growth strategies.
Young people are the most dynamic and creative group of our society. It has long been known that UNESCO recognizes young people’s energy and leadership, and prioritizes its work with and for youth across all its programmes. Young people are encouraged to be fully engaged in social innovation and development, and to find solutions to the issues that they are facing in the world today.
In response to these two of UNESCO’s priorities, the Platform for Creativity and Innovation (PCI) was launched in January 2020 within the framework of the International Council for Film, Television and Audiovisual Communication (ICFT) as a branch for youth.
Located at UNESCO Headquarters in Paris, France, ICFT was founded in the 10th session of UNESCO ‘s General Conference in 1956. It has been functioning as an advisory and executive agency to UNESCO, as well as a link between UNESCO and the international civil society on all matters related to film, television, and new media by providing consultancy, professionals and technical support.
ICFT reinforces international exchange and cooperation in the audiovisual field and provides strategic direction, policy guidance, and expert support for international, regional, national, and local development. ICFT, within its mandate, encourages high standard moving image creations, protects people’s rights, and values their potential in moving image for social development and culture of peace.
Using moving image as a facilitator and taking creativity and innovation as an impetus, the Platform for Creativity & Innovation (PCI) is an international cultural and artistic space for research, training, inspiration, communication, cooperation and promotion which dedicates not only to advancing the aesthetic value in culture and art, but also to exploring the impact of culture and art in all aspects of economic, social and sustainable development.
Creating a cultural and artistic environment where creative and innovative thinking and practice are encouraged and promoted to make a better future.