When Art Meets You is a program that cultivates interaction and collaboration between art and diverse aspects of life and society, utilizing art as a dynamic force for communication, awareness, and transformation. Through a series of creative activities, When Art Meets You aims to convey messages and ideas, enhance visibility and understanding across diverse fields, and generate positive social, economic, and environmental impact.

Art is not just an object or an activity, but a way of life that reflects our innate creativity. Art can take many forms, such as visual arts, literary arts, performing arts, audiovisual and digital arts; Art can be expressed in everyday life through conversations, cooking, gardening, and other forms of creative expression; Art can also be highlighted through cultural events, campaigns, celebrations, education, and more.

Art has the capacity to interact and collaborate with a wide spectrum of fields and subjects, such as Fashion, Food, Tourism, Science and Technology, Sports, as well as addressing critical social issues, such as Environmental Protection, Cultural Diversity, Urban Transformation, Women and Youth Empowerment.

Cross-disciplinary collaborations are not new, but an inevitable trend in the future of the creative economy. Performing arts with tourism, music with astronomy, film with food, fashion design with sports, dance with peace… Can you imagine how creative and innovative we can be when we embrace our disciplinary diversity?

Join us in this journey of discovery, where culture, art, and creativity come together to uncover the richness of our life. Let’s explore how creativity and innovation can enhance our understanding and reshape the way we perceive the world.