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At the Geneva International Motor Show 2024, BYD captivated audiences with a spectacular Freestyle Football Show, celebrating their partnership with UEFA Euro 2024. The event, orchestrated by PCI, seamlessly integrated the excitement of freestyle football with the innovative spirit of BYD's latest car models. The...

UNESCO was bringing together a diversity of voices around crosscutting issues in culture and arts education during a multistakeholder dialogue taking place at UNESCO Headquarters in Paris on 25 and 26 May, 2023. Through this unique platform, Member States, policymakers, IGOs, NGOs, academia, cultural and...

Representing the International Council for Film, Television and Audiovisual Communication (CICT-ICFT) to UNESCO, Ms Xueyuan HUN, Director of Platform for Creativity & Innovation (PCI), intervened on the Thematic Session "The Future of the Creative Economy" of the UNESCO World Conference on Cultural Policies and Sustainable...

[caption id="attachment_1384" align="alignleft" width="200"] International flags[/caption] Representing the International Council for Film, Television and Audiovisual Communication (CICT-ICFT) to UNESCO, Ms Xueyuan HUN, Director of Platform for Creativity & Innovation (PCI), addressed the floor during the General Policy Debate on November 13, 2021, at the 41st Session...